Sony Rolly
The Sony Rolly is a palm-sized, egg-shaped device that rolls and spins like it’s dancing to the music.
“Rolly has the ability to attract your attention as soon as you turn it on,” said Brennan Mullin, vice president of marketing for audio at Sony Electronics. “It’s a tremendous example of what can happen when entertainment and technology merge.”
Sound reverberates from the surface the device is placed on, whether on a desk or on the floor. The Rolly features a digital amp and speakers with neodymium magnets.
With built-in robotic technologies, the device is designed to move its small arms, shoulders and wheels-six moving parts-to the beat of the music. With about 700 colors in its repertoire, lighting adds to the impact of the motion.
The Rolly device comes with choreography for three songs: “Also Sprach Zarathustra” (theme from “2001 - A Space Odyssey”), Avril Lavigne’s “Girlfriend” and Earth Wind and Fire’s “Boogie Wonderland.” It can be powered up to play music and dance immediately right out of the box. Two additional tracks have been included to demonstrate how motion can be integrated into the listening experience.
Full Length Sony Rolly Ad Spot
To choreograph an original routine, the unit comes with Rolly Choreographer software. Motions can either be created automatically by the software for a specific song, or for a creative twist, you can create customized choreography for your favorite music. Once choreography has been created, the software simulates how the device will move so you can preview the dance moves on a PC before transferring the routine to the unit.
After creating original dance routine programs, users can share choreography with others in the Rolly Go forum. Using the choreographer software, motion files can be uploaded or downloaded online from this site. Found at www.sonystyle.com/rolly, click on the Rolly Go icon to access the community and see what others have created.
The Sony Rolly also contains Bluetooth technology for wirelessly streaming music from a compatible PC or mobile phone. With 2GB flash memory, the player can store up to 520 songs for songs of an average of four minutes in length at 128kbps in the MP3 format. The battery life allows up to five hours of music playback and up to four hours of music and motion together on a single charge. The player supports non-secure AAC and MP3 formats.
Sony Rolly Full Motion Hands On
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